Innovation and Entrepreneurship: Practice and Principles
|الكاتب||Peter F. Drucker|
Innovation and Entrepreneurship is about how to find opportunities to innovate, how to manage entrepreneurship within an organization, and how to manage entrepreneurial strategy in the market. In each of these three major sections, Drucker presents frameworks that help organize your thoughts. He proposes seven sources of innovation opportunities, like The Unexpected, Process Needs, and New Knowledge. He is quick to provide relevant case studies for each, helping to make the classifications memorable.